5th Weekend Lesson: Mainstream Media Don't Know Diddly

   It never fails. Each year, a half-dozen teams open the season 3-0 or 4-0, and sports TV "experts" and sportswriters start fretting about an unbeaten getting shut out of the BCS title game. Or they start carving into stone that so-and-so will be 11-0 entering its last game, automatically assuming the games until then are stone-cold locks.

   Of course, those teams (USC, Florida, Georgia) proceed to lose, week by week, and the media expresses shock at these unfathomable upsets. I prefer another description of them, borrowed from Led Zeppelin: dazed and confused. Folks, in a conference game, there ain't no gimmes anymore. In the big leagues, you cannot expect a squad to maintain a high level of excellence week after week.

   The media is irresponsible to look at, say, a 4-0 team now and say, "They'll be 10-0 heading into the game against . . . " But it happens all the time, without any ifs, ands or buts.

   Well, they look like butts to me when constantly proven wrong.

   Can you see any team that is sure to get through the season unbeaten?